17 Sep Festive Fruitcakes 2019
For the fourth year, Chef Mynhardt Joubert will again set the stage for a sweet soirée with his iconic Free State fruitcakes. All for a very special cause and just in time for the festive season.
In aid of Monte Christo Miqlat (MCM), a non-profit company (NPC) situated in the Western Cape’s Paarl, Chef Mynhardt will partner with MOIR’S, SASKO, KWV Brandy and Président Salted Butter in creating his beloved fruitcakes that fans have come to love.
“The organisation we are supporting this year, MCM, is doing incredible work. Our goal is to annually reach new communities with new needs,” says Chef Mynhardt.
Since 2002, MCM has been empowering impoverished families through holistic sustainable development programmes. In 2018, the charity distributed more than one million meals in the Drakenstein Valley alone. Aside from nutrition, MCM also provides sport programmes for young and old, a community care centre, after-school day care, and facilitates care for the homeless.
Growing up in the Eastern Free State, Chef Mynhardt’s mother and grandmother played an integral part in his love for creative and inspiring cooking. The magic behind his annual Free State fruitcake recipe is no different and is bound to tickle taste buds all over South Africa this festive season.
“Christmas in South Africa is synonymous with cutting a fruitcake and sharing the sweet treat with loved ones. A few years ago, my sister sent me the most stunning fruitcake all the way from Bethlehem, and this fruitcake still resembles family to me. I believe we all have particular smells stored in our memories from the kitchens of our youth, and these have the ability to provide immense comfort. I found this again this year, a year with its fair amount of challenges!
“While baking these cakes, the familiar smell permeated my home and I was transported back to the home of my youth and to my family’s love and support. In a small way this comfort will now be paid forward with proceeds from cake sales going towards MCM. And perhaps there is some extra comfort to be found in the fact that these cakes are really baked with so much love and reverence for the family unit – whether we have it by blood or choice, and this is really what the festive season is about,” adds Chef Mynhardt.
With these cakes layered with so much genuine love, it’s no wonder that Chef Mynhardt’s love for the sweet delicacy has become somewhat of a tradition around festive tables.
Says Chef Mynhardt: “Our secret to a fruitcake with a difference? We bake with love, constantly keeping in mind the deserving people who will benefit from each and every cake sale. It’s an absolute highlight and the perfect opportunity to reflect on the year passed. A recipe only becomes something truly special when you pour your heart and soul into it.”
Only a limited amount of Chef Mynhardt’s festive fruitcakes are baked each year and are sold @ R350 per cake (excluding courier). Secure yours by placing an order online or send an email to firstname.lastname@example.org.